Special leads

1 . Objectives:

To attract highly specific records which are normally difficult to attract

Examples

• Registrations (renewal / prospective surveys)
• Applications for participation in a study or survey
• Real estate promotions, property sale or home search
• Insurance policies
• Financial loans
• Etc

By completing the qualification KIT form, the user gives consent (by virtue of subscription, new record entry, etc.) to be contacted again by the advertiser to complete the registration / purchase, etc.

2 . Advantages

• Improved management of the marketing budget for acquisition of new prospects
• Capturing a maximum number of registered users
• Creation of a database of opt-in prospects / customers
• Generation of traffic to a website
• New subscribers to a newsletter
• Viral game: 1 out of every 2 people invite other contacts to receive communications (trackbacks)