The CMO Site:
The CMO Site: Where the Marketing Elite Meet
- Romania's Best Marketing Idea Since Dracula
Romanian researchers have a theory that could help drive the popularity of innovative but difficult-to-explain new classes of products.
publié le18/05/2012 à 12h00 - Why Google Ads Work & Facebook Ads Don't
It's the purchase intent.
publié le16/05/2012 à 23h30 - McKinsey's 'Demystifying Social Media' Rehashes Old Marketing Advice
Monitor, respond, amplify, and lead consumer behavior. We've heard that before.
publié le16/05/2012 à 12h00 - Skyrim: How Marketing Turned a Niche Product Into a Mass Market Hit
Finding and tapping the emotional core of a product is key to marketing video games -- or soap.
publié le14/05/2012 à 19h10 - Dove Gives 'Real Beauty' Campaign a Makeover
The Unilever brand is using a social media campaign along with a Times Square interactive billboard to sell product by promoting positive messages about women's beauty.
publié le11/05/2012 à 12h00
